Nickelodeon (often simply called Nick and originally called The Pinwheel Network) is an American basic cable and satellite television network that is operated by the [http://en.wikipedia.org/wiki/Viacom_Media_Networks#MTV_Networks_Kids_.26_Family_Group MTV Networks
Kids & Family Group] unit of Viacom.
Aimed mainly at pre-teens and teenagers 11–16 years of age and its preschooler-targeted shows aimed at children 2–6, it broadcasts on Sundays from 6 a.m.- 8 p.m., Monday-Thursdays from 7 a.m.-8 p.m., Fridays from 7 a.m.-9 p.m. and Saturdays from 6 a.m.-10 p.m. (Eastern and Pacific Time).
Since 1985, it shares its channel space with Nick at Nite, a nighttime service broadcasting during the interim hours that features reruns of older primetimesitcoms, along with some original series and feature films, which is treated as a separate channel from Nickelodeon by A.C. Nielsen Co. for ratings purposes. Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite", due to their common association as two individual channels sharing a single channel space. Since 2006, Nickelodeon has been run by president and chief executive officer Cyma Zarghami.
Early history (1977–1979)
Former Pinwheel logo used from 1977-1979Nickelodeon's pre-history began on December 1, 1977 when QUBE, the first two-way interactive cable TV system was launched in Columbus, Ohio by Warner Cable (owned by Warner Communications (Warner Bros.), and an ancestor of Warner-Amex Satellite Entertainment). One of the specialized channels available to subscribers of the QUBE system was The Pinwheel Network, a cable channel offering children's programming.
Relaunch as Nickelodeon and national expansion (1979–1990)
Pinwheel was re-launched as Nickelodeon on April 1, 1979, and despite its prior history on the QUBE system under the Pinwheel name, Nickelodeon has declared that 1979 is the network's official launch year. It began airing on various Warner Cable systems, beginning in Buffalo, New York and quickly expanded its audience reach. Originally a commercial-free cable channel, shows airing during its broadcast day (which initially ran from 10 a.m.-10 p.m. ET on weekdays and 9 a.m.-8 p.m. ET on weekends) included Video Comic Book, PopClips and the long-running Pinwheel (now formatted as a daily hour-long series that ran in a 3-5 hour block format, and was a precursor to the Nick Jr. block) along with other shows such as America Goes Bananaz, Nickel Flicks and By the Way. In 1980, new shows were added to the lineup, including Dusty's Treehouse, First Row Features, Special Delivery, What Will They Think Of Next?,Livewire, and Hocus Focus. The third Nickelodeon logo, used from 1981 to October 1984.The network's first logo had a man looking into a Nickelodeon machine that was placed in the N. In between television programs, the filler would be a man who would turn the crank on the Nickelodeon as soon as the next program was about to start. As the channel signed off for the night, Star Channel (later The Movie Channel) would take over the channel space; this ended when ARTS launched. The second logo had the word "Nickelodeon" in Pinwheel's logo font. The third logo was a silver pinball with the "Nickelodeon" title in multicolor. Nickelodeon's first popular children's television series was You Can't Do That on Television, a Canadian sketch comedy that made its American debut on Nickelodeon in late 1981. On April 12, 1981, the channel extended its hours from 8 a.m.-9 p.m. ET by turning its channel over to the Alpha Repertory Television Service (ARTS) and, later until 1985, A&E Network after ARTS merged with NBC's struggling cable service The Entertainment Channel.
In 1983, Warner-Amex Satellite Entertainment began divesting its assets and spun off Nickelodeon and two other channels, MTV and the now-defunct Radio Television Station (RTS) into the newly-formed subsidiary; in order to increase revenue, Nickelodeon began to accept PBS-style corporate underwriting for its programming. The green slime originally featured on You Can't Do That On Television was then adopted by the channel as a primary feature of many of its shows, including Double Dare. In the early years, other shows such as Livewire, Standby: Lights, Camera, Action, The Third Eye and Mr. Wizard's Worldwere part of the regular Nickelodeon time slots.
The channel struggled at first, having lost $10 million by 1984, mostly due to a lack of successful programs including failed shows such as Against the Oddsand Going Great, and finishing dead last among the cable channels. After firing the previous staff, MTV Networks president Bob Pittman turned to Fred Seibertand Alan Goodman, who created MTV's iconic IDs a few years earlier, to reinvigorate Nickelodeon. Seibert and Goodman's company, Fred/Alan (nowFrederator Studios), teamed up with Tom Corey and Scott Nash of the advertising firm Corey McPherson Nash to replace the "Pinball" logo with the "orange splat" logo with the name Nickelodeon written in Balloon font, that would be used in hundreds of different variations for the next quarter century. Fred/Alan also enlisted the help of animators, writers, producers and doo-wop group The Jive Five to create new channel IDs. Within six months of the rebranding, Nickelodeon would become the dominant channel in children programming and has remained so for more than 25 years, even in the midst of increasing competition in recent years from other kids-oriented cable channels such as Disney Channel and Cartoon Network. The same year as the rebrand, Nickelodeon began accepting traditional advertising. It also began promoting itself as "The First Kids' Network", due to its status as the first American television network aimed at children.
In January 1985, after A&E dropped its partnership with Nickelodeon and became its own 24-hour channel, Nickelodeon simply went to a test screen after sign-off. That July, Nickelodeon added a new nighttime block called Nick at Nite, and became a 24/7 service. That same year, American Express sold their stake in Warner-Amex to Warner Communications and was renamed Warner Bros; by 1986, Warner Bros turned MTV Networks into a private company, and sold MTV, RTS, Nickelodeon and the new VH1network to Viacom for $685 million. In 1988, Nick aired the first annual Nickelodeon Kids' Choice Awards (previously known as The Big Ballot) and introduced Nick Jr., aneducational television block for younger children around preschool age. Nick Jr. was made to replace Nickelodeon's former preschool block, Pinwheel.
Success in the 1990s and the 2000s (1990–2009)
In 1990, Nickelodeon opened Nickelodeon Studios, a television studio/attraction at Universal Studios Florida in Orlando which many of its sitcoms and game shows were filmed and entered into a multimillion-dollar joint marketing agreement with international restaurant chain Pizza Hut, which provided Nickelodeon Magazine for free at participating Pizza Hut restaurants (which was put on hiatus for three years). In 1991, Nickelodeon developed its first animated series, Doug, Rugrats, and The Ren & Stimpy Show. These series, known as Nicktoons, premiered on August 11, 1991. The network had previously refused to produce weekly animated series due to high cost.The three Nicktoons found success by 1993, so Nickelodeon developed its fourth Nicktoon, Rocko's Modern Life, which was also a success. Also, in March 1993, Nickelodeon ran out of shapes with which to display their iconic orange logo. Because of this, they enlisted the help of viewers everywhere in the USA to come up with new shapes to use for their television promos. The final results (which included the logo in 3D and in form of a cap, balloon, gear, rocket, top, etc.) began airing (along with their new TV promo presentation package) in June 1993. Later, Nickelodeon partnered with Sony Wonder and released top selling video cassettes of the network's programming until 1997. Doug and The Ren & Stimpy Show would both end production about that time, but still would air reruns up until about 2001. However Doug would find success a few years later when ABC picked it up for its Disney's One Saturday Morning block in 1996. Rugrats, on the other hand, returned from hiatus on May 9, 1997 (reruns continued to air up until that point). In 1998, The Rugrats Movie was released in theaters. The movie grossed more than $100 million in the United States and became the first non-Disney animated movie to ever earn that much. Then in May 1999, the channel debuted the animated series SpongeBob SquarePants, which quickly became one of the most popular Nicktoons in the network's history, and has remained very popular to this day, consistently ranking as the channel's highest-rated series since 2000.
On August 15, 1992, the channel extended its Saturday schedule to 6 a.m. to 10 p.m. ET with the launch of a primetime block called SNICK, which was home to shows such as Are You Afraid of the Dark?, Clarissa Explains It All, All That, The Amanda Show and Kenan & Kel; in 2004, the block was reformatted as the Saturday edition of TEENick (which originally debuted on Sunday evenings in 2000), and the Saturday night block continues today without an official block name (though A Night of Premieres is occasionally used when two or more programs feature new episodes on that night); the TEENick branding, with its spelling altered to TeenNick, has since been used on the Nickelodeon sister channel previously known as The N. In June 1993, Nickelodeon resumed its magazine brand, Nickelodeon Magazine. The success of the Saturday primetime block led Nickelodeon to expand its programming into weeknight primetime in 1996, by extending its broadcast day to 8:30 p.m. ET (and later extended to 9 p.m. ET from 1998 to 2009) on Sunday through Friday nights.
A "splat logo" variant that was used as the main logo from April 2003 to September 28, 2009In 1994, Nickelodeon launched The Big Help, which spawned a spinoff program The Big Green Help in 2007; the point of the program is to change yourself and the earth by exercising and protecting the environment to show a difference to the earth. Also that same year, Nickelodeon removed You Can't Do That on Television from its schedule after a thirteen-year run and by the same year the network had launched a new sketch comedy show, All That. For many years, until its cancellation in 2005, All That would launch the careers of numerous actors and actresses including Kenan Thompson, Amanda Bynes, and Jamie Lynn Spears. The show's executive producer, Dan Schneider, would go on to create and produce numerous hit series for Nickelodeon including among others The Amanda Show, Drake & Josh and Zoey 101, and more recently iCarlyand Victorious. In October and December 1994, Nickelodeon sold Halloween and Christmas themed episodes of its Nicktoons through syndication to local markets across the United States, with then-new former corporate relative, Paramount Domestic Television (now CBS Television Distribution).
In October 1995, Nickelodeon ventured in the World Wide Web and launched Nick.com. Initially the website was available only using America Online's internet service, but was later available to all internet service providers. The website's popularity grew and in March 1999, Nick.com became the highest-rated website aimed at people aged 6–14 years old. Nickelodeon used the website in conjunction with television programs which increased traffic. In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from Nick.com. The move was a further step in the multimedia direction that the developers wanted to take the website. Skagerlind indicated that over 50% of Nick.com's audience were using a high speed connection, which allowed them to expand the gaming options on the website. To accompany the broadband content, TurboNick was created. Initially it was a popup panel which showcased broadband content on Nick.com.
In March 2004, Nickelodeon and Nick at Nite were split up in the Nielsen primetime and total day ratings, due to the different programming, advertisers and target audiences between the two services; this caused controversy by cable executives believing this manipulated the ratings, given that Nick at Nite's broadcast day takes up only a fraction of Nickelodeon's programming schedule. Nickelodeon's and Nick at Nite's respective ratings periods encompasses only the hours they each operate under the total day rankings, though Nickelodeon only is rated for the daytime ratings; this is due to a ruling by Nielsen in July 2004, that networks have program for 51% or more of a daypart to qualify for ratings for a particular daypart.
Nickelodeon Studios closed down in 2005 and was converted into the Blue Man Group Sharp Aquos Theatre in 2007; Nickelodeon now tapes its live-action series at the Nickelodeon on Sunset studios (formerly the Earl Carroll Theatre) in Hollywood, California and other studio locations in Hollywood and other areas. In 2007, Nickelodeon began a four-year development deal with Sony Music to produce music-themed series for the channel, help fund and launch albums in conjunction with the label tied to Nickelodeon shows and produce original songs for the programs to be released as singles as result; the only series produced under the partnership that was greenlit as a series, Victorious debuted in 2010, though a similar hit music-themed sitcom, Big Time Rush that debuted the same year features a similar partnership with Columbia Records, though with Columbia only being involved with the show's music, Sony Music became involved with that show's production midway through its first season. Big Time Rushsoon, after less than a month on the air, became a hit series, garnering 6.8 million viewers for its debut on January 18, 2010, and setting a new record for highest-rated live action series premiere in the network's history.
Rebranding and plans for the future (2009–present)
Nickelodeon announced in February 2009 that Noggin and The N were to be rebranded as Nick Jr. and TeenNick to bring both channels in line with the Nickelodeon brand identity. On February 2, 2009, Nickelodeon discontinued the TEENick and Nick Jr. programming blocks, although the programming featured within the blocks remained. Nickelodeon later announced in May 2009 that Nickelodeon Magazine would be discontinued by the end of the year. In July 2009, Nickelodeon unveiled a new logo for the first time in 25 years on the packaging of Nickelodeon DVDs coming out beginning that month, the Australian service, and that year's Nickelodeon Animation Festival, intending to create a unified look that can better be conveyed across all of MTV Networks's children's channels.
On September 28, 2009, the new logo debuted across Nickelodeon and Nick at Nite, along with the rebranded TeenNick, Nick Jr. and Nicktoons (formerly The N, Noggin and Nicktoons Network, respectively) channels in varying versions customized for brand unification and refreshment purposes; a new logo for Nickelodeon Productions also began being used in end credit tags on all Nickelodeon shows, even on episodes aired before the new logo took effect (end credit tags of programs airing on TeenNick, Nick Jr. and some shows on Nicktoons only use the current Nickelodeon Productions logo and variants for their respective channel's original programming on episodes of series made after the rebrand). New York based creative director/designer Eric Zim rebranded Nickelodeon, creating the new identity, logos, and the look and feel. In addition to creating the new Nickelodeon corporate logo, he created a whole new logo system to represent the company’s entire family of sub-brands (including digital networks Nick Jr., Nicktoons, TeenNick and Nick at Nite).
Though it is mainly a wordmark, during the days prior to the 2010 and 2011 Kids' Choice Awards, the logo bug was given a blimp background to match the award given out at the show; and beginning the week of September 7, 2010 the logo was formed by a splat design (a la the 2006-2009 logo) in the on-screen program bug during new episodes of its original series. The new logo was adopted in the UK on February 15, 2010, in Spain on February 19, 2010, in Asia on March 15, 2010 and in Latin America on April 5, 2010. The "Nickelodeon on ABS-CBN" block on ABS-CBN in the Philippines adopted the rebranded logo on July 26, 2010. On November 2, 2009, a Canadian version of Nickelodeon was launched, in partnership between Viacom and Corus Entertainment (owners of YTV, which has aired Nick shows for several years, and will continue to do so); as a result, versions of Nickelodeon now exist in most of North America.
On May 12, 2010, after an agreement was reached with Haim Saban (who earlier that month had bought back rights to the Power Rangers franchise from The Walt Disney Company), Nickelodeon agreed to air an eighteenth season of the series, and the production resumed in late 2010 for. The new show, Power Rangers Samurai, debuted in February 7, 2011; as part of the deal, Nickelodeon also plans to air the existing 700-episode catalog of the series on the Nicktoons cable channel later that year.
On January 1, 2011, Nickelodeon debuted House of Anubis, a series based on the Nickelodeon Netherlands series Het Huis Anubis, which became the first original scripted series to be broadcast in a weekdaily strip (similar to the soap opera format) and the first original series produced by the flagship Nickelodeon in the United States to be produced outside of North America. 2011 saw a change in Nickelodeon's longtime ratings dominance among the kid-targeted cable channels: the channel was the highest-rated cable channel during the first half of that year, only for its viewership to experience a sharp double-digit decline by the end of that year described as “inexplicable” by parent company Viacom. The channel did not experience a ratings increase during a calendar week until November 2012,however its 17-year streak as the highest-rated cable network in total day viewership was broken by Disney Channel during that year.
Main article: List of programs broadcast by NickelodeonNickelodeon's schedule currently consists largely of original series aimed at pre-teens and young teenagers, including animated series such as SpongeBob SquarePants, The Fairly OddParents, The Penguins of Madagascar and Teenage Mutant Ninja Turtles, to live-action comedy and action series such as Marvin Marvin, Power Rangers Megaforce,Big Time Rush and Supah Ninjas, and series aimed at preschoolers, such as Team Umizoomi, Peter Rabbit and Dora the Explorer. The channel also airs repeats of now-defunct Nickelodeon original series (such as Victorious, Drake & Josh and iCarly), acquired shows such as Rocket Monkeys, Winx Club and sister channel Nicktoons series NFL Rush Zone: Season of the Guardians as well as occasional original made-for-TV movies. The channel also airs bi-monthly special editions of Nick News, a newsmagazine series aimed at children that debuted in 1992 as a weekly series.
Main article: NicktoonsNicktoons is the network's branding for their original animated television series. Until 1991, the animated series that aired on Nickelodeon were largely imported from foreign countries, and some original animated specials were also featured on the channel up to that point as well. Nicktoons continue to make up a substantial portion of Nickelodeon's lineup, with roughly 6–7 hours airing on weekdays and around nine hours on weekends including a five-hour weekend morning block. Since the late 2000s, after the channel struck a deal with DreamWorks Animation in 2006 to develop the studio's animated films into weekly series, there has been a gradual shift towards Nicktoon series using three-dimensional computer animation rather than traditional or digital two-dimensional ink and paint; the introductions ofThe Penguins of Madagascar and Fanboy and Chum Chum to the channel's lineup reflect this.
Main article: List of films broadcast by NickelodeonNickelodeon does not air movies on a regular basis; however, it does produce its own original made-for-cable television movies, which usually premiere in weekend evening timeslots.
The channel occasionally airs feature films produced by the network's Nickelodeon Movies film production division (whose films are distributed by sister company Paramount Pictures). Although the film division bears the Nickelodeon brand name, the Nickelodeon cable channel does not have access to most Nickelodeon Movies-produced films released through Paramount. Nickelodeon does have broadcast rights to most feature films based on or that served as the basis for original series produced by the channel (such as Barnyard: The Original Party Animals and The SpongeBob SquarePants Movie); the majority of the live-action feature films produced under the Nickelodeon Movies banner are licensed for broadcast by various broadcast and cable television outlets within the United States other than Nickelodeon (although the network has aired a few live-action Nickelodeon Movies releases such as Angus, Thongs and Perfect Snogging and Good Burger).
Nickelodeon also advertises hour-long episodes of its original series as movies; though the "TV movie" versions of Nickelodeon's original series differ from traditional made-for-TV films in that they have shorter runtimes than a standard made-for-TV movie (approximately 45 minutes, as opposed to 75–100 minute run times that most television movies have), and use a traditional multi-cam setup for regular episodes with some on-location filming. Nickelodeon also periodically acquires theatrically released feature films for broadcast on the channel including Universal's Barbie: A Fashion Fairytale, and Teenage Mutant Ninja Turtles: Turtles Forever (which was later released by Nickelodeon Movies through Paramount DVD for DVD release), with the Barbie films usually aired under a brokered programming format whereMattel purchases the time in order to promote the release of their films on DVD within a few days of the Nickelodeon premiere.
- Nick: The Smart Place to Play – Nickelodeon currently programs shows targeted at preschool-age children on Monday through Fridays from 8:30 a.m.-2 p.m. ET/PT (7-10 a.m. during the summer months and on major holidays). This block was previously known as "Nick Jr." from January 1988 to February 2009 and as the "Play Date" from 2009 to 2010. The block exists because Nickelodeon's usual audience of school-age children are in school at that time; the block does not air on weekends at any time of the year. Programs currently seen in this block include Team Umizoomi, Dora the Explorer,Bubble Guppies, Peter Rabbit and Max and Ruby.
- Gotta See Saturdays – A morning animation and evening live-action block airing on Saturdays from 9 a.m.-1:30 p.m. and 8-10 p.m. ET/PT. Nickelodeon has long aired first-run episodes of its original programming on Saturdays, though this particular block debuted on September 22, 2012, recent episodes of certain original series may air when no new episodes are scheduled to air that week. The Saturday morning schedule features SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Kung Fu Panda: Legends of Awesomeness and Power Rangers Megaforce, while the Saturday primetime schedule features Wendell & Vinnie, Marvin Marvin and Supah Ninjas (all first-run episodes are cycled on the schedule, giving a variable schedule). Premieres of the network's original made-for-cable movies also occasionally air during the primetime block.
- Nick Studio 10 – An after-school, late afternoon programming block that debuted on February 18, 2013, airing weekdays from 4-6 p.m. ET/PT. Nick Studio 10 is the first live hosted afternoon program block seen on Nickelodeon since ME:TV, a short-lived block that ran in 2007. The block currently features repeat airings of SpongeBob SquarePants and "The Fairly OddParents " on a regular basis, which are shown in an off-the-clock schedule due to the live segments featured following each program's individual acts.
Seasonal programming blocks and events
- Nickelodeon Kids' Choice Awards – An 90-minute long annual event held on the last Saturday night in March (formerly the first Saturday in April until 2008), that is broadcast live on the network (though it is broadcast on a three-hour delay on the channel's Pacific Time Zone feed and the Eastern and Central time zone version of Nick 2 that simulcasts the Pacific time zone feed for digital cable subscribers). The award show (whose winners are selected by Nickelodeon viewers though voting on the channel's website and through text messaging) honors the biggest television, movie and music acts of the past year, with winners receiving a hollow orange blimp figurine (one of the logo outlines used for much of the network's "splat logo" era from 1984 to 2009). The show features numerous celebrity guests as hosts and presenters, and features performances by two or three musical acts. Celebrities (and audience members) are also commonly slimed during various points within the awards broadcast. Since the 2009 telecast, slime stunts have been also incorporated into the show. Will Smith currently holds the record for the most Kids' Choice Award wins, while Rosie O'Donnell has hosted the most KCA telecasts.
- Worldwide Day of Play – An annual event held on a Saturday afternoon in late September that launched on October 2, 2004, to mark the conclusion of the "Let's Just Play" campaign that launched the same year, both of which are designed to influence kids to exercise and participate in outdoor activities; during the event, schools and educational organizations are also encouraged to host local events to promote activity among children. Nickelodeon, its respective sister channels (Nick Jr., TeenNick and Nicktoons) and some international Nickelodeon channels suspend programming and the websites for all four Nickelodeon channels are taken offline for a three-hour period from 12-3 p.m. ET/PT (during which an on-screen message that encourages viewers to participate in outdoor activities during that time and notifying them that the channels will resume normal programming at 3 p.m. ET/PT is shown). However, the primary channel's Pacific/Mountain time zone feed and the Eastern/Central Time Zone version of Nick 2 that simulcasts the Pacific time zone feed for digital cable subscribers does not suspend regular programming until the Eastern Time Zone feed resumes programming. Since 2010, the Worldwide Day of Play event became part of The Big Help program, as part of an added focus on healthy lifestyles in addition to the program's main focus on environmental issues. New episodes of Nickelodeon's original series are commonly aired during its Saturday primetime lineup on the night of the event.
Nickelodeon program blocks on other channels
On November 9, 1998, Spanish-dubbed versions of Rugrats, Aaahh!!! Real Monsters, Hey Arnold!, Rocko's Modern Life, KaBlam! and Blue's Clues debuted on Telemundo. Nickelodeon programs were seen on Telemundo on weekdays until September 5, 2000, when they were relegated on weekends only, to make room for a morning news program; Telemundo terminated the lineup in November 2001 after NBCpurchased that network and now carries qubo programming on Saturday mornings. On September 14, 2002, a two-hour block featuring Blue's Clues, Dora the Explorer, As Told by Ginger, The Wild Thornberrys, Hey Arnold!, and Pelswick debuted on most CBS stations. Then in 2005, a two-hour block featuring Nick Jr. shows returned on most CBS stations until September 2006 after the Viacom-CBS split, when the airtime was leased to DIC Entertainment and then later DiC purchaser Cookie Jar Group for their Cookie Jar TV block. In April 2008 Dora the Explorer, Go, Diego, Go! and Pinky Dinky Doo fromNick Jr. were picked up by Univision for a block called Planeta U. The '90s Are All That is a programing block on TeenNick.
Main article: Nicktoons (TV channel)This channel debuted on May 1, 2002, and was once known as Nicktoons TV from its launch until May 2003 and as Nicktoons Network from 2005 until September 2009. Nicktoons airs classic Nicktoons such as The Ren and Stimpy Show, Invader Zim, Jimmy Neutron: Boy Genius, and Rugrats during the overnight and early morning hours, and also airs Nicktoons produced exclusively for the channel and current first-run Nicktoons aired on Nickelodeon during the daytime and evening hours, along with a minimal amount of live-action programs from Nickelodeon. The channel is carried on a separate digital cabletier and is carried on expanded satellite packages.
Main article: Nick Jr.This United States-based television channel aimed at preschool-aged children, originally launched as a joint venture between MTV Networks and Children's Television Workshop (now Sesame Workshop) before Sesame Workshop opted out of the venture in 2002, has only programming promotions in lieu of commercials and is usually carried on a digital cable tier and the basic tiers of satellite providers. Nick Jr.'s programming consists of preschool-oriented programming also seen on Nickelodeon's Nick Play Date block, original series exclusive to the channel and some discontinued shows seen on the former Nick Jr. block on Nickelodeon.
Originally launching on February 2, 1999 and based on the former Noggin, which starting in 2002, shared channel space with the teen-oriented The N (now TeenNick, and operating as a separate channel from Nick Jr. since December 31, 2007), the network was rebranded Nick Jr. as of September 28, 2009. The channel is named after the former Nick Jr. preschool program block on Nickelodeon, that ran weekday mornings from January 1988 to February 2009. Full closing credits are seen during Nick Jr. airings of programming.
This television channel in the United States is aimed at teenagers and young adults, and is usually carried on a digital cable tier and the basic tiers of satellite providers. TeenNick, which has more relaxed program standards than the other Nickelodeon channels allowing for moderate profanity, suggestive dialogue and some violent content (though Nickelodeon series and some off-network programs airing on the channel do not include this), once shared the evening and overnight portion of each day with Noggin as The N (in a similar manner to Nickelodeon and Nick at Nite) starting with The N's initial launch on April 1, 2002, but on December 31, 2007 it took over Nickelodeon GAS's satellite transponder and became a stand-alone channel. The network was rebranded as TeenNick (with actor Nick Cannon as its "chairman") on September 28, 2009.
The channel is named after the former TEENick weekend evening program block on Nickelodeon, that ran from July 2000 to February 2009. The channel's flagship series is the Canadian teen drama Degrassi, which has aired uninterrupted on the channel since 2003 as The N, two years after its official debut on Canadian broadcast network CTV; TeenNick also airs repeats of current and former Nickelodeon series and some off-network sitcoms. On July 25, 2011, TeenNick began airing The '90s Are All That, a block of Nickelodeon's most popular 1990s programming, targeting the network's target demographic from that era.
Main article: TV LandA cable channel that was based on the Nick at Nite block (and is usually carried on the basic tiers of cable and satellite providers), TV Land debuted on April 29, 1996 and originally aired classic programming from as far back as the early 1950s. Starting in 2004, TV Land moved to more modern programming such as reality shows and 1990s TV sitcoms. In 2007, TV Land created a programming block called, "TV Land PRIME", that rans from 9 p.m. to 12 a.m. ET/PT until it was discontinued in 2011 (though curiously, shows that aired within the lineup that aired in timeslots outside of the block display the block's logo bug). TV Land PRIME is a programming block aimed towards TV Land viewers that are in the 40- to 55-year-old range. Since 2008, a minimal amount of original programming began being included as well airing within the TV Land PRIME block. In 2006, TV Land is now operated separately from Nick at Nite, though Viacom still operates the channel as part of its Viacom Media Networks division.
Nick at Nite
Main article: Nick at NiteNick at Nite (stylized as "nick@nite") is Nickelodeon's nighttime programming service, that debuted on July 1, 1985 and broadcasts Sunday through Thursdays from 8 p.m.-7 a.m., Fridays from 9 p.m.-7 a.m. and Saturdays from 10 p.m.-7 a.m. ET/PT. Originally featuring classic sitcoms from the 1950s and 1960s such as The Donna Reed Show, Mr. Ed and The Adventures of Ozzie and Harriet, programming eventually changed to repeats of popular sitcoms from the 1980s to the 2000s such as Home Improvement, The Cosby Show and Roseanne.
Programs currently airing on Nick at Nite include George Lopez, Yes, Dear, Friends, My Wife and Kids, Full House, The Nanny and See Dad Run. ACNielsen rates Nick at Nite as being a separate cable channel from Nickelodeon. In 1996, the original older programming was spun off Nick at Nite as a new channel entitled TV Land, which currently airs a variety of older shows, primarily sitcoms from the 1950s through the 2000s.
Other Nickelodeon channels
*Nick HD: Nick HD is the on-air name for a feed provided by Nickelodeon to broadcast a limited schedule of programming, mainly the network's post-2008 live action series and some animation, and much of Nick@Nite's programming created for HD presentation after 2000 or earlier filmed sitcoms remastered for HD, in 1080i high definition, which is carried by most of the major American cable providers on a simulcast schedule that programs based on an Eastern/Central and a Pacific/Mountain schedule. Other non-HD programming is broadcast in pillarboxed 4:3 standard definition. *Nick 2: Nick 2 is the on-air name for a feed provided by Nickelodeon to digital cable providers that features either the Pacific/Mountain or Eastern/Central feed of the channel, giving viewers, depending on geographical location, a second chance to watch programming three hours after its airing on the east coast feed in the Eastern and Central time zones, or to watch the show ahead of time three hours before the original airing on the west coast feed in the Pacific and Mountain time zones (for instance, the Nick@Nite block would begin on the Nick 2 feeds at 11 p.m. ET on Nick 2 Pacific or 5 p.m. PT weeknights on Nick 2 Eastern, respectively). The network was originally offered as part of the "MTV Networks Digital Suite" which was intended to offer digital cable providers exclusive channels not offered to satellite providers (though most of these channels now do air over those services also), and is currently the only example of two feeds provided by cable and IPTV providers to be offered to their customers. A Nick TOO logo was used on the channel until 2004, when MTV Networks decided to no longer customize the feed as Nick TOO (Nick 2 presently uses an off-air logo that is utilized solely for electronic program guides as a placeholder image); most television listings thus either show the additional channel under the brandings "Nickelodeon Pacific/NICKP" or "Nickelodeon Eastern/NICKE". DirecTV and Dish Network also offer both Nickelodeon feeds, though unbranded as most of their children's networks have both time zone feeds by default.
- Nick on Demand: Nick on Demand is a free video-on-demand service available on most cable systems, carrying Nickelodeon's live-action, animated, and preschool programming. Nick at Nite's non-original programming is not included as most of the network's syndication rights are limited by contract to late evening and overnight time slots.
Nickelodeon Games and Sports for Kids
Main article: Nickelodeon Games and Sports for KidsNickelodeon Games and Sports for Kids (commonly referred to in on-air usage as Nickelodeon GAS or Nick GAS), was an American digital cable and satellite television channel that was launched on March 1, 1999 as part of MTV Networks' suite of digital cable channels. Nick GAS was essentially a children's version of (and Viacom's answer to) Game Show Network (now branded as GSN), which had launched in December 1994. The channel ceased operations on December 31, 2007 on digital cable providers, with an automated loop remaining on Dish Network due to unknown factors until April 23, 2009.
Main article: Nickelodeon MoviesNickelodeon Movies is the channel's motion picture production arm founded in 1995. It has produced films based on Nickelodeon animated programs including Rugrats and SpongeBob SquarePants, as well as other adaptations and original projects. The studio's films are released by Paramount Pictures.
Main article: Nickelodeon MagazineNickelodeon Magazine was a magazine launched by Nickelodeon in 1993, following a short-lived effort from 1990. It contained informative non-fiction pieces, humor, interviews, pranks, recipes (such as green slime cake), and a comic book section in the center featuring original comics by leading underground cartoonists as well as strips about popular Nicktoons. In July 2009, Nickelodeon, in response to a hard-hit magazine industry, announced it would shut Nick Magazine down after 16 years; the final issue was published in December 2009.
Main article: Nickelodeon UniverseNickelodeon Universe at the Mall of America is the largest in-door theme park in America. On August 18, 2009, Nickelodeon and Southern Star Amusement announced that the second Nickelodeon Universe will be located in New Orleans, Louisiana and have a tentative opening date by the end of 2010. It was set to be the first outdoor Nickelodeon Universe theme park, but on November 9, 2009, Nickelodeon announced that it had ended the licensing agreement with Southern Star Amusements.
Nickelodeon Animation Studio
Main article: Nickelodeon Animation StudioNickelodeon Animation Studio (formerly Games Animation) is the home of Nicktoons located in Burbank, California; it houses production of many current Nicktoons.
Nickelodeon On Sunset
Main article: Nickelodeon On SunsetNickelodeon On Sunset is the studio of production for series Nickelodeon.
- Nickelodeon Suites Resort is a Nickelodeon-themed hotel in Orlando, Florida, located near Universal Studios Resort and one mile (1.6 km) from Walt Disney World Resort. The property includes one, two, and three-bedroom Nick-themed kid suites and various forms of Nick-themed entertainment. Nickelodeon Suites Resort also contains a Nick at Nite suite for adults.
- Nickelodeon Resorts by Marriott was a proposed hotel chain similar to the above Family Suites, featuring a 110,000-square-foot (10,000 m2) waterpark area and 650 hotel rooms. Announced in 2007,the first location was to open in San Diego in 2010 but was canceled in 2009 due to the economy. Plans for the remaining 19 hotels originally slated to open remain unclear.
- Nickelodeon at Sea is a series of Nickelodeon-themed cruise packages in partnership with Norwegian Cruise Line. These cruises feature special amenities and entertainment themed to various Nickelodeon properties.
- Norwegian Cruise Line will also be hosting some Nickelodeon Cruises on the Norwegian Jewel and Norwegian Epic, the event is known as "Nickelodeon at Sea".
Theme park areas
Main article: Nickelodeon in amusement parksAlmost all theme park areas themed to Nickelodeon are now closed:
- Nickelodeon Universe was also an area inside of Paramount's Kings Island featuring Nickelodeon-themed rides and attractions. The area was one of the largest areas in the park, and has been voted "Best Kid's Area" by Amusement Today magazine from 2001 to the area's closure in 2009.
- Nickland is an area inside of Movie Park Germany featuring Nickelodeon-themed rides, including a SpongeBob SquarePants-themed "Splash Battle" ride, and a Jimmy Neutron-themed roller coaster. This area is currently being expanded to fill space formerly occupied with rides based on Warner Bros. characters.
Nickelodeon Studios as viewed from the Hard Rock Cafe in March 2004 before they moved.*Nickelodeon Studios was an attraction at Universal Orlando Resort that opened on June 7, 1990, and housed production for many Nickelodeon programs. It closed on April 30, 2005, after Nickelodeon's facilities were moved to New York City and Burbank, California. Nick Studios was replaced by the Blue Man Group Sharp Aquos Theatre. Another Nickelodeon themed attraction at the Orlando park, Jimmy Neutron's Nicktoon Blast, opened in 2003 and remains operating today, but has now closed in preparation for the new Universal Studios ride: Despicable Me: Minion Mayhem based on the 2010 movie by Illumination Entertainment
- Nickelodeon Central was an area inside of California's Great America, Carowinds, Kings Dominion, Canada's Wonderland, and Dreamworld that featured shows, attractions, and themes featuring the Nickelodeon characters. The only remaining Nickelodeon Central is in Dreamworld, located in Australia.
- Nickelodeon Blast Zone was an area in Universal Studios Hollywood that featured attractions centered around Nickelodeon characters and themes. The four attractions that were present in the area were "Nickelodeon Splash", a waterpark-style area, 'The Wild Thornberrys Adventure Temple', a jungle-themed foam ball play area, and "Nick Jr. Backyard", a medium-sized toddler playground. This area closed in winter 2007 and has been rethemed to Curious George. Another attraction, "Rugrats Magic Adventure", was present at the opening of the area in 2001, but closed in 2002 to make way for Shrek 4-D.
- Nickelodeon Splat City was an area inside California's Great America (1995–2002), Kings Island (1995–2000), and Kings Dominion (1995–1999), that featured attraction involving getting messy or wet. The slime refinery theme was carried out in the attractions such as the "Green Slime Zone Refinery", the "Crystal Slime Mining Maze", and the "Green Slime Transfer Truck". All of these areas were later transformed into either Nickelodeon Central or Nickelodeon Universe.
- Nickelodeon Land opened on May 4, 2011 in Blackpool Pleasure Beach, featuring several rides including SpongeBob SquarePants, Avatar: The Last Airbender, Dora the Explorer and The Fairly OddParents.
An attempt at the Guinness recordfor the world's largest picnic, sponsored by Nickelodeon in Petah Tikva, Israel.In 1995, Nickelodeon only had international channels in the United Kingdom, Australia and Germany in addition to the flagship American channel, but had created blocks or put their shows on other blocks in 70 countries. Since the mid-1990s and early 2000s, Nickelodeon as a brand has expanded into include language- or culture-specific Nickelodeon channels for various other territories in different parts of the world including Europe, the Middle East, Russia, Asia, and recently Canada, and has licensed some of its cartoons and other content, in English and local languages, to TV and cable stations such as KI.KA and Super RTL in Germany, RTÉ Two(English speaking) and TG4 (Irish speaking) in Ireland, YTV (in English) and Vrak.TV (in French) in Canada, Canal J in France, Alpha Kids in Greece and CNBC-e inTurkey.
In addition to the flagship United States channel and the original international versions in the UK, Australia and Germany, as of early-March 2010, the channel also broadcasts in South East Asia, New Zealand, Scandinavia, Poland, Republic of Ireland, Netherlands, Spain, Portugal, Belgium, Cyprus, India, Italy, Israel, Pakistan,Bangladesh, Turkey, Hungary, France, Russia, Greece, Canada, Switzerland, Czech Republic, Africa, Brazil, Colombia and Latin America. A Japanese version of the channel had existed as well, but was shut down in 2009, though their website remains online. As of September 2010, Nickelodeon Japan now airs as a block on Animax, called Nick Time.
On October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon South East Asia TV based in Singapore.Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. In the present, Nickelodeon Philippines, Nickelodeon Pakistan, and Nickelodeon Indiastarted working independently. They started their new website, Nicksplat.com in 2003. On April 1, 2011, Nickelodeon launched a dedicated feed in the Philippines.
In India, Nickelodeon is available on the One Alliance bouquet, through the Dish TV and Tata Sky DTH services. In the Philippines, it is available on SkyCable Gold, Silver and Platinum channel 45, Sun Cablechannel 34 and Global Destiny Cable channel 52. In Hong Kong, it is available on now TV, while in Malaysia, it is available over Astro via Channel 612. In Singapore, it is available over StarHub TV and in Indonesia, Nickelodeon is available on Astro Nusantara channel 14, Global TV, a free-to-air television channel, and is also broadcast on Indovision channel 33. In Pakistan, Nickelodeon is available on PTCL Smart TV, WorldCall CATV and Southern Networks as well as on the Pakistan satellite Paksat-1.
A pan-Arabia version of Nickelodeon has been relaunched in 2008, in countries such as Saudi Arabia, Egypt, the United Arab Emirates and Lebanon. From 1996 to 2002, it used to be on the Showtime Arabiaand Orbit satellite services, until is was removed. The Polish version of Nickelodeon had launched on July 10, 2008 in Platform N, replacing a Polish feed of Nickelodeon Russia that was banned in 2002.
In September 2009, Corus Entertainment, owners of YTV and Treehouse TV, announced that they would launch Nickelodeon Canada on November 2. Before that and since then, YTV has served as a de facto outlet for Nickelodeon's programming in Canada, and also brands a Sunday morning block called Nickelodeon Sundays.